Online Video Industry Statistics Report of July 2012

By: comScore

July 2012 Online Video Statistics Summary: 

• 85.5% of the U.S. Internet audience viewed online video.
• 184.2 million viewers, 36.9 billion videos viewed, 22.3 hours spent watching per viewer.
• The duration of the average online content video was 6.7 minutes, while average online video ad was 0.4 min.
• Video ads accounted for 20.7% of all videos viewed and 1.6% of all minutes spent viewing video online.
• Top 3 video ad networks based on video ad volume: Google Sites, Hulu, Adapt Tv.
• Top 3 Youtube partner channels based on unique visitors: Vevo, Machima, Warner Music.

Compare June 2012 results.

Research Reveals That Online Video Can Help Increase Retail Sales

By: MediaPost

Video is helping the retail industry to increase sales. Here are the the latest results from Google research:

• According to the recent study YouTube videos about products, along with ads and other content can influence apparel purchase decisions by 57%.
• Google study revealed that product videos can drive 37% of consumers to shop online and 44% at the retail stores.
• It turns out that consumers who used video for product search spent more and shopped more frequently in the last 6 months.
• 26% of consumers ranging in ages from 18 to 34 rely on video to decide the company to purchase from.
• More than one in four apparel shoppers by from impulse. The main shopping drivers are: good deal, latest trends, free shipping and redemption of gift cards.
• 13% added more to the basket to meet the free shipping requirement.
• All categories of apparel show sales growth but dresses demonstrate the highest percentage at 131% year over year.

Read the original article.

Online Video Advertising Tips

TubeMogul shares online video advertising tips they learned from their research in 2012:

• CPM is rising at 2.5% per month. In the first half of 2012 for top tier publishers average CPMs were at $9.93 and in July it hit $10.19.
• Weekend is the best time to buy video ads, as prices remain lower compared to the rest of the week but viewers are still tuning in.
• Larger video players (bigger than 1,000 pixels) saw a 96.2% completion rates compared to 80.1% for smaller players for the same lengths video ads.
• There is no significant difference in performance on comScore TOP 100 sites. The click-through and completion rates are all over the place which means you can succeed at various sites.

Read the full article here.

How To Improve Video Viewership Rates And Boost Online Retail Sales

By: MediaPost

If you want a prospect on your website or email campaign to watch the video say so. Include a clear call to action text such as “Click to play”, “Click to view” or “Watch the video”. Studies have shown that videos on product pages can significantly increase conversion rates and boost sales.

Don’t just upload videos on the page be specific what you want viewers to do.  An image can call 4.75% to action while videos with a call to action text can improve viewership rates up to 6.16%. Also, a larger video format can generate up to 8.14% viewership rate compared to 4.07% generated by a smaller format video.

Read the original article.

How To Create A “How-To” Video?

By: ReelSEO

“How-to” is one of the most sought phrases in Google search. “How-to” videos have a great chance of being found in search because people are always looking for step by step instructions on how to complete variety of tasks. "How to" videos are being searched 3 times more than music videos.

Video works very well for educational videos because it visually demonstrates how to accomplish certain tasks. If you have some knowledge that can help people you should make a video. Follow these rules to make your "how-to" video successful:

1. Credibility. Talk about your expertise in the field you are creating a video about so that people can trust your video.
2. Content. Demonstrate how the problem is solved by providing video content and explaining it at the same time.
3. Topic. Choose the topic that is interesting, useful or cool. Most of successful "how-to" videos on YouTube have a very simple formula – they provide a cost-effective alternative to something that is out of reach for most of people.

There are many “how-to” videos on YouTube. “How-to” videos do well because they provide information that people need and are actively searching for.

Read the original article here.

5 Tips How To Promote Your Video

Everyone wants his/her video to go viral. First step is to find as many viewers as possible and make sure they like it enough to share it with others. Here are 5 tips by MarketingProfs:

1. Create a video that people want to share. Usually they are short, humorous or solving problem videos that people want to share with others.  Creating videos around trending events will likely to get exposure.
2. Promote it to existing customers, contacts, leads by embedding it through email newsletters, website pages and email signatures.
3. Make sure it is easy to share it. Youtube, Vimeo, DailyMotion and other video sharing platforms make it easy to do that.
4. Optimize video for search. Add relevant keywords in video titles, descriptions and tags.
5. Prepare a promotional plan how you will share your video through online and offline channels.

Read the original article here.

Top 20 Most Shared Global Video Ad Campaigns for July 2012

1. DC Shoes – Ken Block’s Gymkhana 5 – Ultimate Urban Playground – 1.78 million shares during July
2. Sesame Street Workshop: Share It Maybe – 653,574
3. Abercrombie & Fitch: Call Me Maybe – 399,286
4. Som Sabadell: Flashmob – 360,737
5. Obama For America: Firms – 132,362
6. Mitt Romney For President: These Hands – 58,489
7. PBS Studios: Mister Rodgers Remixed – 57,598
8. Romney For President: What Happened? – 52,349
9. P&G: Best Job – 46,692
10. TNT: Dramatic Surprise – 44,151
11. Obama-Biden: Beyonce’s Letter To First Lady Michelle Obama – 43,916
12. Obama-Biden: Delivering Affordable Healthcare – 42,828
13. Greenpeace: A Homeless Bear In Polar Bear In London – 42,364
14. Romney For President: No Evidence – 41,913
15. Coca-Cola: Security Cameras – 37,196
16. Peugeot: Nonstop to Rudimental – 34,290
17. DC Shoes: Gymkhana 3 – 34,069
18. Nike: Find Your Greatness – 32,716
19. Adidas: David Beckham Pops Up At The #takethestage Photobooth – 32,016
20. BMW: Bullet – 31,260

Here is the list of TOP 20 most shared video ad campaigns for June.