Katy Perry + Motion Graphics = Part Of Me

By: Videyah!! | Friday, March 23 2012

Why Motion Graphics Video could be a good substitute for live video production?   

Visual effects can increase return on advertising investment by 8%.

Why Motion Graphics Video?

• Cheaper than live video production. Live video production cost remains an obstacle to greater video adaptation. Extensive equipment such as cameras, lighting, microphones, onscreen talent, and post production editing will add up in your final bill.

• Helps sell. The combination of copy, graphics and music makes products look exciting, sets right emotional tone and most importantly helps sell. Advertising research confirms that animation can captivate viewer’s attention and positively influence consumer attitudes toward the advertised brand.

• Promotes effectively. How many times have you seen talking heads demonstrating products? Live video done poorly can be boring and increase abandon rates. Animation made it possible to add visual effects, create extraordinary characters, which motivate consumers to take action. Based on the latest research visual effects increased return on investment by 8%.

                Here is how we combined live video and motion graphics for the Bel Auburn Music Video.

             Here is how Katy Perry used motion graphics for her latest "Part of me" music video.