Online Video Industry Statistics Report of February 2012

By: Videyah! | Wednesday, March 20 2012

83.8% of the U.S. Internet audience viewed inline video

Online video viewing numbers for February 2012 based on ComScore data

February 2012 Online Video Statistics: 

•  83.8% of the U.S. Internet audience viewed online video. 
• 179 million viewers, 38 billion videos viewed, 22 hours spent watching per viewer. 
•  The duration of the average online content video was 6.2 minutes, while average online video ad 24s. 
• Video ads accounted for 16.6% of all videos viewed and 1.3% of all minutes spent viewing video online. 
•  Top 3 video ad networks based on video ad volume: Hulu, Google Sites, Adap.tv. 
•  Top 3 Youtube partner channels based on unique visitors: Vevo, Warner Music, Machinima.

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