Saturday, March 17, 2012

How to produced a viral video and go viral? (Vitamin Water example)

By: Videyah! |  Saturday, 17 March 2012
What does it take to produce a viral video? (Courtesy of  Videyah! library)


The Vitamin Water combines multiple YouTube sentsations into one video ad “Grab it by the horn” and goes viral. The ad is leveraging the awareness of Youtube viral videos’ characters such as “Sexy Sax Man”, “Nyan Cat”, “Prison Dancers” to appeal to their fans. The video most likely will not grab hundreds millions of combined views like some of those YouTube starts have. However, smart tagging strategy will increase the potential to be found by search or recommended. The video was posted 6 days ago and already has 110,462 views.

Read the original article about the successful Vitamin Water’s viral video marketing


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