Monday, March 26, 2012

What is the most effective B2B Lead generation channel?

By: Videyah! | Monday, March 26 2012 

Do marketers use online video and YouTube for lead generation?


Only 2% of marketers use Online Video for lead generation. 

A February 2012 survey of B2B marketing and agency professionals by Btob Magazine found:

  • 59% think that lead generation is their greatest online marketing challenge.
  • 57% said that email contributed the most to get qualified leads, 20% used paid search and 13% social media.
  • From all social media tool Linkedin (32%) was the most used for lead generation, followed by Blogging, (27%) Twitter (15%), Facebook (12%) and Youtube (2%).
Read Original article about lead generation.







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