By: MediaPost
If you want a prospect on your website or email campaign to watch the video say so. Include a clear call to action text such as “Click to play”, “Click to view” or “Watch the video”. Studies have shown that videos on product pages can significantly increase conversion rates and boost sales.
Don’t just upload videos on the page be specific what you want viewers to do. An image can call 4.75% to action while videos with a call to action text can improve viewership rates up to 6.16%. Also, a larger video format can generate up to 8.14% viewership rate compared to 4.07% generated by a smaller format video.
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