By: MediaPost
Video is helping the retail industry to increase sales. Here are the the latest results from Google research:
- According to the recent study YouTube videos about products, along with ads and other content can influence apparel purchase decisions by 57%.
- Google study revealed that product videos can drive 37% of consumers to shop online and 44% at the retail stores.
- It turns out that consumers who used video for product search spent more and shopped more frequently in the last 6 months.
- 26% of consumers ranging in ages from 18 to 34 rely on video to decide the company to purchase from.
- More than one in four apparel shoppers by from impulse. The main shopping drivers are: good deal, latest trends, free shipping and redemption of gift cards.
- 13% added more to the basket to meet the free shipping requirement.
- All categories of apparel show sales growth but dresses demonstrate the highest percentage at 131% year over year.
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