TubeMogul shares online video advertising tips they learned from their research in 2012:
- CPM is rising at 2.5% per month. In the first half of 2012 for top tier publishers average CPMs were at $9.93 and in July it hit $10.19.
- Weekend is the best time to buy video ads, as prices remain lower compared to the rest of the week but viewers are still tuning in.
- Larger video players (bigger than 1,000 pixels) saw a 96.2% completion rates compared to 80.1% for smaller players for the same lengths video ads.
- There is no significant difference in performance on comScore TOP 100 sites. The click-through and completion rates are all over the place which means you can succeed at various sites.
Read the full article here.
No comments:
Post a Comment