Everyone wants his/her video to go viral. First step is to find as many viewers as possible and make sure they like it enough to share it with others. Here are 5 tips by MarketingProfs:
Create a video that people want to share. Usually they are short, humorous or solving problem videos that people want to share with others. Creating videos around trending events will likely to get exposure.
Promote it to existing customers, contacts, leads by embedding it through email newsletters, website pages and email signatures.
Make sure it is easy to share it. Youtube, Vimeo, DailyMotion and other video sharing platforms make it easy to do that.
Optimize video for search. Add relevant keywords in video titles, descriptions and tags.
Prepare a promotional plan how you will share your video through online and offline channels.
Google is ready to to bring the power of video to virtually everybody. The users of Google+ will soon be able to enjoy "Hangouts on Air" - sessions that will stream live and be available to everyone around the world with just a click of a button.
The potential of this online video feature could be groundbreaking:
events,
conferences,
meetings
All could be broadcasted from numerous unique perspectives. It will allow you to track the number of people watching your live session and could even be recorded and posted for the ones who missed it. Google is trying to make video their social business card and that way differ from Facebook and Twitter.
Professional Audio Production consists of 5 steps: Voice over recording, Music selection, Sound effects & Foley, Mixing and Mastering.
Deliver Your Message Effectively With Voice Over
Once the script is ready, the temporary “scratch” voices are recorded by employees for storyboard reels. Later when the storyboard is approved by a client, professional voice over talent is recorded.
Selecting female or male voice over talent and recording them to make sure they deliver the message effectively. We usually record at least 3 different takes and select the ones that fit the project the most. Here is a video demo of visuals and Voice Over added.
Improve Likelihood of Purchasing with Music Selection
Music creates the right emotional tone for your project. Music includes a variety of genres: classical, jazz, rock, hip hop and more. It can also be selected by mood: ambient, happy, inspirational and etc.
Music variables such as appeal, fit, melody, mood and tonality can influence consumer attitude toward the ad and the brand, recall, pleasure and arousal, and purchase intention.
Looking for the right music piece can take time. The mood change of the project – fast vs slow, light vs dark many times requires combining a few music tracks to express the correct mood. So why is it important to spend time and select right music? Research shows that when music does not fit it can have an adverse effect on attitudes toward the ad. (Shen & Chen, 2006) and when music is used to evoke emotions congruent with the symbolic meaning of product purchase, the likelihood of purchasing is enhanced. (Alper et al, 2005). Watch this demo to see how music made this project more lively.
If royalty free music is not an option custom music, specially composed for the project, might be the only way to go to make sure it matches the mood and the script.
Improve Selling Power with Sound Effects & Foley
Sound effects & Foley includes recreating “live” sound elements and background like – traffic noise, opening doors, birds chirping and etc. Here is a good example from D.A.D.D.Y. about sound effects and foley.
In advertising Sound Effects & Foley – such as sausages sizzling in a frying pan - can strengthen your message and make a positive impact to your selling power.
Action movies wowed us with sound effects and it is very enticing to add extra sound effects to make the project look/sound “cool”. However, sound advertising research (Saint Joseph's University, Journal of Media Psychology, Volume 12, No. 3, Fall, 2007) suggests that overload of sound effects or when they are being paired with different events through the presentation can be intrusive and distracting. However, relevant and integrated sounds help understand the materials and motivate viewers to pay more attention.
For special projects sound effect libraries might not be enough. In that case our sound engineers like to go to the field and record them. Watch the example how sound effects made this project demo look modern, high tech and progressive.
Don't Loose Viewers With Poor Mixing
30-second project on average can have 30-70 audio elements such as music, sound effects and Foley. Accurately matching sound effects to events in the presentation is extremely important since incorrect pairing can be intrusive and distract your video viewers. Therefore, high quality mixing keeps your project interesting and can increase completed video views.
Mastering - Make Your Audio Mix 0 Distortion
Mastering is the final step of the audio production process. Audio engineers produce a uniform level of sound to a music or sound mix with zero distortion. Mastering is the final step to tweak your audio mix and make it shine, no matter what form of delivery it is.
Great script requires hard work but it pays off if you do it right.
Writing a great script requires hard work but it pays off if you do it right. Start by analyzing your target audience to be able to tailor the message to them.
Use short sentences, simple language and avoid industry jargon. Based on research 30-60s is the most effective video length. Once you get above that you better have some great content, or you’ll start losing viewers fast.
Open with fire. The first 3 seconds are crucial for a successful video. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer.
Start with a great pitch and quickly convey the core message behind your products or services. Relate to viewers by providing personal, engaging, unique and useful information.
Finally, end your script with a call to action – a next step the viewer can take to get started.
46% of marketers cite multichannel coordination as their biggest challenge
The pace of change in today's digital world is faster than most marketers can keep up with. 46% of marketers cite multichannel coordination as their biggest challenge over the past 18 months. Experian Marketing Services annual report helps demystify today's rapidly changing digital landscape and provides a deeper
understanding of customers and how they consume information in this digital
world.
The report contains trend information, predictive benchmark data and
analytical insight necessary for business leaders to maximize digital marketing
opportunities and return on investment.
Here are a few insights from the report:
91% of adults use social media regularly,
Revenue per email averages 2x higher for “friends and family”
campaigns,
28% of smartphone owners watch video on their phone in a typical
month,
Pinterest in now the 3rd most popular social
networking site behind Facebook and Twitter.
Shared by: Videyah! (original by Christophor Rick) | Wednesday, April 18 2012
Auto Makers see value in personalized video ads
Personalized video
advertising technology has been pulling down some serious investor assets into
its further development and seems to be expanding.
Personalized Ad - Dealership name added based on viewers location.
Auto makers, for
instance, are one of the first ones to take advantage of it and create more
personalized video advertising campaigns. Personalized video ads lets you
create dynamically changing ads and creative content based on real-time data,
which includes browser, device, location, etc. Location is about the most
important aspect in this case, if you were interested in auto ads and be
looking for more information and the dealer nearby.
General Product Ad.
Automakers have
experienced how personalized video delivers uplifts in key metrics, including
brand awareness, purchase intent and also serving as a strong direct response
mechanism. Some numbers already available – 49% brand awareness uplift in the
UK for Alfa Romeo and a 21% increase in click through rate.
Research and Concept Development - First Step To Successful Video Production
Once you have defined the goals of your communication - promote, raise awareness or educate and identified your target audience, now you can tailor your message to them. Based on your project goal and research the video project concept is chosen. There are many concepts to choose from humor, demonstrations, dialogs, testimonials, problem solution, talking heads, characters, reasons why, news, emotions and others. The best concept is usually chosen to meet your project goals and communicate effectively.
Based on your goals and research the video concept is chosen.
Some of the video products you should consider for your online video marketing:
Web Video
What is it?The combination of color, text, charts and music brings presentations to life in a way that are unattainable through other mediums. People need to visualize your ideas to bring clarity, interest and credibility to them. 4 out of 5 prefer watching a video to reading. Therefore, you must visually tell your story and motivate them to take action.
Who should use Web Videos?Business that are interested to improve their website performance. Emarketer.com reports that business add video on their website to keep customers longer and enhance their experience with the brand. In web analytics terms it means: increase average visit time, improve conversion and reduce abandon rates.
Product Video
What is it?Product Videos can be successfully used to introduce newly launched or promote existing products. Companies create videos about their products to bring them to life, explain their features and benefits, and drive sales.
Who should use Product Video?Businesses that want to create excitement around their products. Product video is perfect to introduce a new product or promote the old ones. It helps companies increase awareness and improve conversion rates.
Marketing Video
What is it?Marketing video is also known as promotional video or sales video. It is used to communicate new promotions, deals or other marketing campaigns that the business is running at the time.
Who should use Marketing Video?Business use marketing, sales, promotional videos when they want to increase traffic to their website, receive more calls and boost store visits.
Business Video
What is it?Business video is also known as corporate video or company profile video. Businesses produce introductory business videos to introduce their company, history, brand awareness and showcase their products or services.
When should you use business video?Business add their introductory company profile video to their about page or business directories. Prospects watch the video to validate the business before buying their product or services. Business video helps speed up decision making process.
Animated Promotional Video
What is it? Animations are created by recording a series of still images such as drawings, objects or people in various positions of movement. When played as one continuous image the still images create an illusion of a movement. The most common type of animation for a long time was two-dimensional (2D animation) but technological advances in digital media have allowed animators to utilize tree-dimensional (3D animation) computer generated animation.
When should you use animated video?1. Launch of new product or services. It effectively explains new concepts to people who are new to them. Visualization influences consumer cognitive processing and persuades. 2. Close more deals. Research shows that animation works well for low involvement products when prospects don’t know much about the service or product. 3. Promotion of Hedonic products/services. Animation as a promotional strategy works better for hedonic products (pleasure/fun/excitement products) versus utilitarian (practical).
