28% Of Smartphone Owners Watch Video On Their Phone In A Typical Month

By: Experian | Monday, April 30 2012

46% of marketers cite multichannel coordination as their biggest challenge

The pace of change in today's digital world is faster than most marketers can keep up with. 46% of marketers cite multichannel coordination as their biggest challenge over the past 18 months. Experian Marketing Services annual report helps demystify today's rapidly changing digital landscape and provides a deeper understanding of customers and how they consume information in this digital world. 

The report contains trend information, predictive benchmark data and analytical insight necessary for business leaders to maximize digital marketing opportunities and return on investment.

Here are a few insights from the report:

• 91% of adults use social media regularly,
• Revenue per email averages 2x higher for “friends and family” campaigns,
• 28% of smartphone owners watch video on their phone in a typical month,
• Pinterest in now the 3^rd most popular social networking site behind Facebook and Twitter.

Read the original story here.