Online Video Industry Statistics Report of July 2012

By: comScore

July 2012 Online Video Statistics Summary: 

• 85.5% of the U.S. Internet audience viewed online video.
• 184.2 million viewers, 36.9 billion videos viewed, 22.3 hours spent watching per viewer.
• The duration of the average online content video was 6.7 minutes, while average online video ad was 0.4 min.
• Video ads accounted for 20.7% of all videos viewed and 1.6% of all minutes spent viewing video online.
• Top 3 video ad networks based on video ad volume: Google Sites, Hulu, Adapt Tv.
• Top 3 Youtube partner channels based on unique visitors: Vevo, Machima, Warner Music.

Compare June 2012 results.

How To Create A “How-To” Video?

By: ReelSEO

“How-to” is one of the most sought phrases in Google search. “How-to” videos have a great chance of being found in search because people are always looking for step by step instructions on how to complete variety of tasks. "How to" videos are being searched 3 times more than music videos.

Video works very well for educational videos because it visually demonstrates how to accomplish certain tasks. If you have some knowledge that can help people you should make a video. Follow these rules to make your "how-to" video successful:

1. Credibility. Talk about your expertise in the field you are creating a video about so that people can trust your video.
2. Content. Demonstrate how the problem is solved by providing video content and explaining it at the same time.
3. Topic. Choose the topic that is interesting, useful or cool. Most of successful "how-to" videos on YouTube have a very simple formula – they provide a cost-effective alternative to something that is out of reach for most of people.

There are many “how-to” videos on YouTube. “How-to” videos do well because they provide information that people need and are actively searching for.

Read the original article here.

5 Tips How To Promote Your Video

Everyone wants his/her video to go viral. First step is to find as many viewers as possible and make sure they like it enough to share it with others. Here are 5 tips by MarketingProfs:

1. Create a video that people want to share. Usually they are short, humorous or solving problem videos that people want to share with others.  Creating videos around trending events will likely to get exposure.
2. Promote it to existing customers, contacts, leads by embedding it through email newsletters, website pages and email signatures.
3. Make sure it is easy to share it. Youtube, Vimeo, DailyMotion and other video sharing platforms make it easy to do that.
4. Optimize video for search. Add relevant keywords in video titles, descriptions and tags.
5. Prepare a promotional plan how you will share your video through online and offline channels.

Read the original article here.

Online Video Industry Statistics Report of June 2012

By: comScore

June 2012 Online Video Statistics Summary: 

• 84.8% of the U.S. Internet audience viewed online video.
• 180.4 million viewers, 33 billion videos viewed, 20.6 hours spent watching per viewer.
• The duration of the average online content video was 6.8 minutes, while average online video ad was 0.4 min.
• Video ads accounted for 25% of all videos viewed and 2% of all minutes spent viewing video online.
• Top 3 video ad networks based on video ad volume: Google Sites, BrightRoll Video Network, Hulu.
• Top 3 Youtube partner channels based on unique visitors: Vevo, Warner Music, Machinima.

Read the original press release here.

Compare to May 2012 Online Video Statistics Summary.

Measuring Online Video Campaign Success Presents a Challenge

The relative newness of online video marketing medium continues to present challenges when measuring performance. In the Brightroll’s “US Video Advertising Report” conducted in April 2012 ad agency executives identified the most important success metrics of online video campaigns.

The most important success metric of Online Video Campaigns:

• 26% – views
• 23% – brand lift
• 22% – sales impact
• 15% – conversions
• 9% – click through rate (CTR)
• 5% – gross rating point (GRP)

The best way to measure Online Video audiences:

• 33.3% – Unique views
• 25.7% – Impressions
• 24.8% – Gross Rating Point (GRP)
• 11.4% – Uncertain
• 4.8% – Other

Some of the areas that advertisers are interested of getting more data are: how video affects offline purchases and how it compares to TV advertising.

Read the original article.

Top 20 Global Viral Video Ads For June 2012

1. Abercrombie & Fitch: Call Me Maybe – 1,330,206 shares
2. PBS Digital Studios: Mister Rogers, Garden Of Your Mind – 867,961
3. Coca-Cola: Security Cameras – 443,576
4. Nokia-Warner Bros: Dark Knight Rises Trailer – 337,054
5. Microsoft: Surface – 254,835
6. Ubisoft: Watch Dogs Demo Video – 235,922
7. BMW: BMW M5 Bullet – 168,455
8. Pepsi: Uncle Drew – 116,102
9. Pine-Sol: Pranked – 109,989
10. Irn-Bru: Baby – 103,166
11. P&G: Best Job – 101,664
12. Nike: My Time Is Now – 98,202
13. NASA: Venus Transit – 87,803
14. EA: E3 FIFA 13 Reveal Gameplay Trailer – 87,290
15. Samsung: Introducing Samsung Galaxy III, A Day In The Life  - 86,257
16. Ubisoft: Assassins’ Creed 3, E3 Official Trailer – 80,247
17. Ubisoft: Assassins’ Creed, E3 Frontier Gameplay Demo – 76,492
18. Nike: The Ring Maker – 69,493
19. TNT: Dramatic Surprise – 66,790
20. Showtime: Dexter, Truth Brings Light – 65,745

Check out Top 20 shared videos for May.

7 Tips How To Maximize The Engagement With Your Online Video Content

By: Econsultancy

Online video has grown massively in the last 2 years and became a part of most online marketing budgets. Social engagement can add more power to your video and improve ROI.

Here are 7 tips for maximizing engagement with premium video:

1. Keep branding discreet. Don’t go for a hard sell immediately and use your logos discreetly.
2. Story matters. Marketers need to think more about the content that video offers rather than how well it serves the brand.
3. Start with a hook. The video needs to hook within 5 seconds through surprise or other emotional connection.
4. Use different emotions. To maintain engagement bring into play various emotions in your videos.
5. Multiple scenes. Having mini stories are more effective than just one story.
6. Don’t go overboard. People will share your content only if they are willing to associate their name with it. Don’t overdo it.
7. Target people that have a voice. Social influencers are often the best people to target, as they are more likely to share content.

Read the original story.

5 Tips How To Produce Effective Case Study Videos That Get Results

Case-Study videos play a critical role in today’s business success. With attention spans decreasing, how do you make a crowd pleaser video that gets results?

Here are 5 tips from veterans of the Cannes Lions Festival of Creativity:

Tip 1 – Keep it short. Use the elevator pitch model – no more than 30 sec of film where you present your case clearly. That’s all you need for someone to decide whether you are a fit or not.

Tip 2 – Be creative. A case study video is a creative production. Make sure you are original, attractive, clear and not boring.

Tip 3 – Stick to the story. Don’t boast, don’y make judgements if you were brilliant or not. Focus on the service, illustrate it well and save the vaunting for your fans.

Tip 4 – Make the package artful.  Let creativity shine through all components of your video – logo, creative, design, web.

Tip 5 – Differentiate yourself. Your service is the most important selling-point but remember to stand our, be original and differentiate yourself.

Read the original story here.

5 Tips For Shooting Video

Here are 5 Tips for shooting video from learning sessions at International Association of Business Communicators World Conference in Chicago.

• Audio is key. Get within 4 feet of the person you are talking to. Audio in Video is key and even if video is professionally shot, bad audio will send it to the unprofessional side.
• Show movement. People pay more attention if something is moving. Change up your scenes every 5-8 seconds to make it more interesting.
• Video length. No more than 90 sec. Attention spans aren’t that long. 3-5 minutes video is too long for corporate.
• Music. Good music can add emotional overtone.
• Make it personal. Hearing a story from a person is going to be a lot more compelling that a load of jargon.

Read the original story here.

Video Production, Where To Start?

Many companies have limited budgets for video content marketing. There are many types of videos that companies can produce – business videos, sales videos, marketing videos, 2D or 3D animated videos. Where does one start if he/she can only produce one video?

Problem/ Solution videos are probably the most effective videos and are a good starting point. The Problem/Solution video production (script writing) formula is pretty simple:

1. Introduce the problem. Open with a problem statement, capture viewers’ attention, especially if that problem happens to them all the time.
2. Show your product/service and how it solves the problem. Show how your product/service solves the problem and benefits. Research shows that the benefits statement is more effective than talking about your product’s features.
3. Call to action. End your video with a well-defined call to action showing where prospects can purchase your product/service.

9 Ways To Perfect Your Sales Video

Interest in video content marketing continues to rise. Here are a few ways to make your video the best of your sales’ tools:

1. Simplicity goes a long way, use that in a video describing your service or a product.

2. Keep it short, interesting and sweet. 60 to 90 seconds is the most effective length.

3. Remember that call to action at the end of the video is vital.

4. Pay a great deal of attention to video’s narration and invest in quality voiceover.

5. Videos complemented by sound effects and good music are proven to perform better.

6. Target your specific audience with 2D and 3D animation or live action in your video.

7. Stay original, funny and edgy.

8. Optimize your video for a search engine and upload a transcript containing your keywords.

9. Simplify your brand messaging and establish value proposition clearly.

Read the original article.

How to Improve Storytelling For Your Video Production? 22 Tips From Pixar

By: Tubefilter

Pixar, 3D Animation Studio, recently aggregated 22 most insightful 140-character-or-less ideas on the essence of good storytelling. It has some great tips for anyone who wants to tell a story – either through animated or live video for business or personal videos. Our favorite is number 10 “Pull apart the stories you like. What you like in them is a part of you”.  Here are the TOP 10:

1. You admire a character for trying more than for their successes.
2. You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.
3. Trying for theme is important, but you won’t see what the story is actually about till you’re at the end of it. Now rewrite.
4. Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.
5. Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.
6. What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?
7. Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.
8. Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.
9. When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.
10. Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

Read the original story here.

The Implementation of Video Content At The RFP Process Continues To Increase

By: Marketing Charts

Data from the BrightRoll’s report – “US Video Advertising Report 2012” shows that video production and advertising budgets are continuing to increase in 2012.  Video content can be successfully used to promote products at the very beginning of its sales cycle –the Request For Proposal (RFP) process. 

When asked if they use video at their RFP process 106 respondents of the survey answered:

-       One third of respondents said that 40-60% of their digital RFPs content include video content (up 9% from 2011).

-       One third of respondents said that more than 60% of their digital RFPs include video content (up 4% from 2011).

-       7 out of 10 respondents identified that digital video production spending could get a more significant increase if clearer ROI metrics could be determined.

Read the original story here.

How To Use Video For B2B Video Marketing

By: B2B

Today’s short attention spans, clients pressed for time, complex information can be quickly overcome by using video content.

The software company recently produced a video that targeted C-level executives who make purchasing decisions. They usually have little time, so 10-page white paper explaining solutions won’t work for them. Video is a perfect tool because it can deliver a fair amount of information very quickly.

When it comes to producing a good video the basic concepts remains – provide useful content, make it interesting, finish with call to action and closely track the campaigns' performance.

The company started by interviewing multiple existing customers to understand the pain points and pushed emotional buttons that mattered to its prospects in their video. Even it was their first video they are already planning to produce the second video and achieve better results.

Read the original article here.

The Latest Study Reveals How Video Can Boost Ad Engagement Rates

By: ClickZ

Online video is steadily reshaping the landscape of marketing and is growing even faster than previously anticipated. Medialets suggests that mobile ads with embedded videos are far better received and ad it’s engagement rate improved by 35%.

The average expand rates across mobile environments range from 1.2% for androids to 1.6% for mobile web ads, and Ipads and Iphones falling between 1.5% and 1.3%. The Medialets study showed, that the average user expand time is increased if videos are integrated within ads, and jumps from twenty seconds to over sixty.

Companies and marketing firms are looking for ways to efficiently use mobile rich media and spread their ad campaigns to various device environments as video is becoming a huge part of it.

Read the original story here.

A Study Reveals That Press Releases With Multimedia Can Lift Viewership By 77%

By: Ragan

A PR Newswire recent study reveals that adding multimedia to your press releases such as article or blog posts will give a remarkable bump in views.

The majority of press releases today are text only but that is changing as video consumption is increasing. 55% of PR professionals that were polled by PRESSfeed about their content say that they use multimedia with their news content. Most of them use pictures however the study shows that the more multimedia files are used the more views the post can get.

• Press releases that incorporated Photo + Video saw 48% increase in viewership.
• Press releases that incorporated Photo+Video+Other Multimedia files saw 77% increase in viewership.

Those, who aren’t using multimedia files listed these reasons:

• Don’t have skills
• Don’t have the time
• Don’t have the budget

It isn’t enough just to have visual assets in your articles. They have to tell the story, be engaging and then they will be shared and increase viewerships rates.

Read the original story here.

How To Build Traffic Using Video (including Live, Animated, Motion Graphics and other)

The online video world is exploding. According to comScore we 84.5% of U.S. Internet audience viewed online video in April 2012. Youtube states that we upload 60 hours of video every minute. Publishers that sell video traffic generate $20-$60 CPM and increasing compared to shrinking display-advertising rates.

Why is web video (including live, 2D or 3D animation, motion graphics and other) so attractive? According to Video Insider marketers can make the same amount of money from 1 million video views rather from 10 million article page views.

Despite video marketing success stories many business are hesitant about building a video business. The main reasons are:

1. Hiring a video director that will adhere to the goal of a company cost money.

2. Implementing video hosting platform also costs money.

3. Selling video ads is different than selling banners.

4. Getting to 10M views is not easy and more that just a great video production.

3 video marketing tips how to build traffic using video:

1. Educate viewers to click on videos. Add video thumbnails into your articles, to educate viewers to click and choose to watch video, while they are reading. Second or third columns are a good place to post them to ensure longer stay on your web.
2. Embed videos in every article. Work with you writers to make sure they post videos on every article. They can be from YouTube and 100% free.
3. Replace YouTube videos with your own. Now when you build traffic to your site, you can replace YouTube videos with your own content and sell pre-rolls yourself.

Read the original story here.

5 Tips For Live Or Animated Video Production

Almost an hour of live, animated, 2D, 3D videos are uploaded onto the Internet every second and it shows no signs of slowing down. According to Well Done Marketing Online Video revolution has turned lots of folks into filmmakers, animators, producers but with that came a storm of boring, pointless videos that failed to deliver.

Before you start live or animated video production here are a few things to consider:

1. Shorter and condensed videos are more effective. Keeping it brief and to the point is key.

2. Make sure you have a good story to tell. A story should drive your video.

3. Know the potential audience and determine a specific group of viewers to target.

4. Be as creative as you can and present your video in an engaging and unexpected way.

5. Invest in quality audio. Poor sound is a video killer.

Read the original story here.

5 Video Production Tips

By: Imedia Connection

Extensive research and case study numbers prove that online video is currently the most effective online medium. Investing in a video campaign is a big step and careful strategy is needed to ensure your assets and time is wisely spent.

Here are 5 recommendations for your next web video project:

 1. Make sure to make the most of your video shoot, bringing a few extra cameras along to come up with additional content that could become your potential arsenal of footage for various needs and different audiences.

2. Create episodic material and ensure your video story hooks the audience fast. Your brand should provide a reason for the consumer to stay engaged within the very beginning seconds of your video.

3. Maintain diverse format and don't be afraid to break from standard norms to stand out and bring more attention to your product line.

4. Frequently cap your material and make it the most positive experience to your viewers so they remain receptive to your creations in the future.

 5. Spread the word as much as possible and push your created content across various platforms, formats and devices and provide the opportunity for your audience to interact with it.

Read the original story here.

10 Sharing Triggers Of Social Videos

By: Business2Community

What makes videos to be shared? Effective social video material can assist your business with attracting a wider audience and getting your message across. Video content that goes viral or is shared widely could result in huge rewards: increasing traffic to your site and improving your company's search engine rankings. 

Therefore it's important to better understand what pushes consumers to share video on social sites. Various qualities prompt users to share content are identified as sharing triggers.  Here's a list of them:

1. Hot
2. Cute               
3. Funny
4. Shocking
5. Moving
6. Random
7. Unbelievable
8. Zeitgeisty
9. Controversial
10. Illuminating

If the video can relate to two or three of listed riggers, it is very likely that your video will be shared and will reach a broader viewer base. 

Read the original story here.