7 Tips How To Maximize The Engagement With Your Online Video Content

By: Econsultancy

Online video has grown massively in the last 2 years and became a part of most online marketing budgets. Social engagement can add more power to your video and improve ROI.

Here are 7 tips for maximizing engagement with premium video:

1. Keep branding discreet. Don’t go for a hard sell immediately and use your logos discreetly.
2. Story matters. Marketers need to think more about the content that video offers rather than how well it serves the brand.
3. Start with a hook. The video needs to hook within 5 seconds through surprise or other emotional connection.
4. Use different emotions. To maintain engagement bring into play various emotions in your videos.
5. Multiple scenes. Having mini stories are more effective than just one story.
6. Don’t go overboard. People will share your content only if they are willing to associate their name with it. Don’t overdo it.
7. Target people that have a voice. Social influencers are often the best people to target, as they are more likely to share content.

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