Online videos can be ranked higher in search engines if businesses add meta data description to it. Additionally, closed captioning or transcripts of videos can further boost video SEO, which leads to more views.
“Video content is weighted much higher than text content by the major Web search engines – a fact that is a reflection of the growing interest in rich media on the Web. This means that not only are SEO-friendly Web video pages much more likely to be found if they have transcripts, they are much more likely to appear on the first page of a Web search result. This is a reality that is critical to monetizing content online.” – Ramp said in a white paper on compliance with the 21st Century Communications and Visibility Act.
After you spent additional time adding transcripts to your videos, how would you know that it is working? Check your Youtube analytics. Especially keywords list that drove video traffic. You will be surprised to find the words that were mentioned only in your video transcript. There you will be able to calculate % increase in video views that were driven by adding transcript to your video.
Just like text content, video SEO requires the same strategic keywords’ placement. For your videos to rank high in search engines it is essential that key search phrases are used to describe video in video filename, title tag, description, tags and link text. User experience, such as completed video views, is also important in order to rank high. Therefore select relevant keywords and avoid keyword stuffing.
Here are4 Tips How to Improve Video SEO:
1. Use analytics to discover which keywords to use. Analytics tools, like Google Analytics, show the most popular keywords that people searched to find your website. Make sure you filter out the new visitors segment and see what exact search terms they used to find you. Your average prospect probably won’t find you through industry jargon. (Unless you specifically target B2B.)
2. Use a max of 2 keywords for each video or landing page. Construct your content around one keyword, keep it simple and clear and you will be awarded.
3. Surround your onsite video with content. Search engines love fresh, relevant, original and focused content. The easiest way for search engines to understand what your video is about is to add text content around it.
4. Use the word “Video”. As searchers are now including word “video” in their searches it makes sense to include the word “video” in your title, description and content.
YouTube is the second largest search engine after Google. When you upload your video to YouTube, in less than 24 hours your video will be indexed and show up under video search in Google. Before uploading your video, YouTube will ask you to describe it. Make sure you take time to fill the information out as it can help your video to be found and viewed.
4 Quick Tips How To Optimize Your YouTube Videos And Increase Traffic:
1. Title. When you upload your video on Youtube, make sure you add a compelling title and always list your most important keywords first.
2. Description. Describe what your video is about. Additionally, use that space to advertise your business, add your web address, social media links or call to action.
3. Annotations. Include annotations and transcript to help the hearing impaired or viewers without speakers to better understand the content. But most important, that text becomes searchable and will benefit your video SEO.
4.Keywords and category.List relevant keywords describing your video and select categories that it belongs to. Avoid keyword stuffing as your video can be penalized for it.
These quick tips will help your video to rank higher in YouTube search. But don’t forget to add video on your website. Research shows that websites that contain engaging material such as video are being ranked higher in Google search.
What makes videos to be shared? Effective social video material can assist your business with attracting a wider audience and getting your message across. Video content that goes viral or is shared widely could result in huge rewards: increasing traffic to your site and improving your company's search engine rankings.
Therefore it's important to better understand what pushes consumers to share video on social sites. Various qualities prompt users to share content are identified as sharing triggers. Here's a list of them:
Hot
Cute
Funny
Shocking
Moving
Random
Unbelievable
Zeitgeisty
Controversial
Illuminating
If the video can relate to two or three of listed riggers, it is very likely that your video will be shared and will reach a broader viewer base.
Professional Audio Production consists of 5 steps: Voice over recording, Music selection, Sound effects & Foley, Mixing and Mastering.
Deliver Your Message Effectively With Voice Over
Once the script is ready, the temporary “scratch” voices are recorded by employees for storyboard reels. Later when the storyboard is approved by a client, professional voice over talent is recorded.
Selecting female or male voice over talent and recording them to make sure they deliver the message effectively. We usually record at least 3 different takes and select the ones that fit the project the most. Here is a video demo of visuals and Voice Over added.
Improve Likelihood of Purchasing with Music Selection
Music creates the right emotional tone for your project. Music includes a variety of genres: classical, jazz, rock, hip hop and more. It can also be selected by mood: ambient, happy, inspirational and etc.
Music variables such as appeal, fit, melody, mood and tonality can influence consumer attitude toward the ad and the brand, recall, pleasure and arousal, and purchase intention.
Looking for the right music piece can take time. The mood change of the project – fast vs slow, light vs dark many times requires combining a few music tracks to express the correct mood. So why is it important to spend time and select right music? Research shows that when music does not fit it can have an adverse effect on attitudes toward the ad. (Shen & Chen, 2006) and when music is used to evoke emotions congruent with the symbolic meaning of product purchase, the likelihood of purchasing is enhanced. (Alper et al, 2005). Watch this demo to see how music made this project more lively.
If royalty free music is not an option custom music, specially composed for the project, might be the only way to go to make sure it matches the mood and the script.
Improve Selling Power with Sound Effects & Foley
Sound effects & Foley includes recreating “live” sound elements and background like – traffic noise, opening doors, birds chirping and etc. Here is a good example from D.A.D.D.Y. about sound effects and foley.
In advertising Sound Effects & Foley – such as sausages sizzling in a frying pan - can strengthen your message and make a positive impact to your selling power.
Action movies wowed us with sound effects and it is very enticing to add extra sound effects to make the project look/sound “cool”. However, sound advertising research (Saint Joseph's University, Journal of Media Psychology, Volume 12, No. 3, Fall, 2007) suggests that overload of sound effects or when they are being paired with different events through the presentation can be intrusive and distracting. However, relevant and integrated sounds help understand the materials and motivate viewers to pay more attention.
For special projects sound effect libraries might not be enough. In that case our sound engineers like to go to the field and record them. Watch the example how sound effects made this project demo look modern, high tech and progressive.
Don't Loose Viewers With Poor Mixing
30-second project on average can have 30-70 audio elements such as music, sound effects and Foley. Accurately matching sound effects to events in the presentation is extremely important since incorrect pairing can be intrusive and distract your video viewers. Therefore, high quality mixing keeps your project interesting and can increase completed video views.
Mastering - Make Your Audio Mix 0 Distortion
Mastering is the final step of the audio production process. Audio engineers produce a uniform level of sound to a music or sound mix with zero distortion. Mastering is the final step to tweak your audio mix and make it shine, no matter what form of delivery it is.
Where To Distribute Online Video and Maximize Return On Video Investment
Businesses hesitate to add video to their marketing mix due to a high video production cost. However they don’t realize how many various marketing channels video can be utilized for to bring more leads and pay for itself.
Promotional Video can be repurposed for numerous marketing channels.
Post Video On Your Website
Video is the most effective online format to positively influence purchase decisions. Retailers such as Zappos saw an increase in conversion rates up to 30% after using video. Emarketer.com reports that businesses add video on their websites to keep customers longer and enhance their experience with the brand.
Google, Yahoo and Bing search engines give priority listings to websites that host video content. Websites with videos in Google's universal search had a 41% higher click through rates than plain text.
Post Video on YouTube and Other Video Sharing Websites
YouTube is the second largest search engine after Google. When you upload your video on YouTube, make sure you add a compelling title, description of the video and keywords. Use that space to advertise your business, add your web address and always list your most important keywords first. Optimizing your video for searches will help it to be found or recommended. Combined with other web sharing websites, you will enable more ways for your customers to find you.
Post Video on Facebook, Twitter, LinkedIn and Other Social Media Sites
Video is a great way to encourage interaction, fun and enjoyment amongst the online community. Post your video on social media sites and invite people to comment, engage and share it. Online video has a great potential to become viral and be seen by the masses, creating an online word of mouth effect.
Use Video for Email Campaigns
Integrating video in your email campaigns can increase click-through rates by 2-3 times (source: Forrester) and lift conversion by 50% (source: Constant Contact).
Posting business videos on business directories such as Yellow pages, Google places, Yahoo! Local and Yelp can help drive more traffic to your websites, increase incoming calls, and store visits.
Increase traffic, incoming calls and store visits.
Use Video For Trade Shows
Trade show is a great place to use a video to showcase your products and services. However, not all videos can be effective. Since most people pass by fast, video needs to grab attention and invite to come inside the booth. Read our article about 5 don’t for a trade show video.
Use Video for Digital Signage
Video production for Digital Signage depends on the retail location and your strategy. Product videos might be a way to capture attention and draw to the product. Points of purchase videos at retail stores are becoming extremely popular due to its ability to increase product sales. Talk about benefits, provide information and show environments where the product can be used at.
Use Video for Sales Support
More companies incorporate videos into their sales presentations that can help sales people to more effectively deliver their marketing messages and sell products. These introductory videos demonstrate how products work, dissolve common objections and show the testimonials of satisfied customers.
Video is frequently used for training, sales suport or advertising.
Motion Graphics video production process starts with gathering video assets and checking their quality. Logos, product pictures and video clips are the usual visual assets that businesses want to incorporate into their videos. Ifyou don’t have your own video assets, that’s not a problem - extensive image and video footage libraries usually have a wide range of commercial-quality images and HD video clips that can fit any project.
2D Animation Makes Your Video More Interesting
Animations are created by recording a series of still images such as drawings, objects or people in various positions of movement. When played as one continuous image the still images create an illusion of a movement. 2D animation, motion graphics and illustrations help visually execute your script and make it more interesting. Expertise in composition and color matching combined with technical skills such as camera positioning, lighting intensity, 3D layering, motion tracking and the latest advertising techniques are needed to produce a project that will grab attention, captivate and make your products look alluring.
Tell your story with 2D Animation
3D Animation Brings Products To Life
The most common type of animation for a long time was two-dimensional (2D animation) but technological advances in digital media have allowed animators to utilize tree-dimensional (3D animation) computer generated animation. These new technologies reduced production time and cost, making animation more common in multiple advertising mediums such as TV, Internet and mobile. The use of animation in commercials and web video is continuing to increase. Marketing professionals have recognized animation as a creative advertising tool for the number of advantages it has to offer.
3D modeled and manipulated animation adds depth and offers multiple perspectives just like in real life. Techniques such as 3D modeling, mapping, texturing, rigging and skinning will bring your products to life and help you persuade.
3D Animation offers multiple perspectives just like in real life.
Visual Effects Captivates Audience
Advanced lighting, segment zooms, fly though text and multiple camera angles will make your project interesting and captivate your audience. Visual effects increase video appeal, preference and likelihood to watch again. A recent visual effects study shows that inclusion of visual effects increased purchase intent of the test group by 8%.
Visual effects can increase the appeal and views of video content and improve return on your advertising investment.
