By: ReelSEO
Just like text content, video SEO requires the same strategic keywords’ placement. For your videos to rank high in search engines it is essential that key search phrases are used to describe video in video filename, title tag, description, tags and link text. User experience, such as completed video views, is also important in order to rank high. Therefore select relevant keywords and avoid keyword stuffing.
Here are 4 Tips How to Improve Video SEO:
1. Use analytics to discover which keywords to use. Analytics tools, like Google Analytics, show the most popular keywords that people searched to find your website. Make sure you filter out the new visitors segment and see what exact search terms they used to find you. Your average prospect probably won’t find you through industry jargon. (Unless you specifically target B2B.)
2. Use a max of 2 keywords for each video or landing page. Construct your content around one keyword, keep it simple and clear and you will be awarded.
3. Surround your onsite video with content. Search engines love fresh, relevant, original and focused content. The easiest way for search engines to understand what your video is about is to add text content around it.
4. Use the word “Video”. As searchers are now including word “video” in their searches it makes sense to include the word “video” in your title, description and content.
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