By: VideoNuze
Four separate research studies have been released earlier this month from video technology providers about a current state of video viewership and monetization. They all point out to video viewership expansion. Here is a quick summary from each of them:
- Ooyala study reports that viewers spent more time online watching premium content. Videos that are longer than 10 minutes accounted for 50% of all content watched in 2012 Q1, indicating that people are spending more time watching premium long format online.
- Tremor and Magid study found out that 40% of smartphone viewers watched longer-form videos. 75% interacted with online video ads, 58% of them clicked, visited the website or made a purchase.
- Rhythm New Media study found out that mobile ads performed well with 89% of completion rates. Viewers watch 50-175% more videos on tablets than on their smartphones.
- Cisco’s annual Visual Networking Index projects that by 2016 there will be 3.4 billion Internet users with 18.9 billion connected devices in use.
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