By: ClickZ
Online video is steadily reshaping the landscape of marketing and is growing even faster than previously anticipated. Medialets suggests that mobile ads with embedded videos are far better received and ad it’s engagement rate improved by 35%.
The average expand rates across mobile environments range from 1.2% for androids to 1.6% for mobile web ads, and Ipads and Iphones falling between 1.5% and 1.3%. The Medialets study showed, that the average user expand time is increased if videos are integrated within ads, and jumps from twenty seconds to over sixty.
Companies and marketing firms are looking for ways to efficiently use mobile rich media and spread their ad campaigns to various device environments as video is becoming a huge part of it.
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