Online Video Industry Statistics Report of July 2012

By: comScore

July 2012 Online Video Statistics Summary: 

• 85.5% of the U.S. Internet audience viewed online video.
• 184.2 million viewers, 36.9 billion videos viewed, 22.3 hours spent watching per viewer.
• The duration of the average online content video was 6.7 minutes, while average online video ad was 0.4 min.
• Video ads accounted for 20.7% of all videos viewed and 1.6% of all minutes spent viewing video online.
• Top 3 video ad networks based on video ad volume: Google Sites, Hulu, Adapt Tv.
• Top 3 Youtube partner channels based on unique visitors: Vevo, Machima, Warner Music.

Compare June 2012 results.