By: B2B
Today’s short attention spans, clients pressed for time, complex information can be quickly overcome by using video content.
The software company recently produced a video that targeted C-level executives who make purchasing decisions. They usually have little time, so 10-page white paper explaining solutions won’t work for them. Video is a perfect tool because it can deliver a fair amount of information very quickly.
When it comes to producing a good video the basic concepts remains – provide useful content, make it interesting, finish with call to action and closely track the campaigns' performance.
The company started by interviewing multiple existing customers to understand the pain points and pushed emotional buttons that mattered to its prospects in their video. Even it was their first video they are already planning to produce the second video and achieve better results.
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