Online video is acquiring ever-bigger share of online ad campaign dollars. eMarketer forecasts that ad spending will increase by 40%, reaching $3.1 billion by the end of the year.
How are marketing execs planning to allocate their marketing budgets? According to the BrightRoll study:
- 64%, said they plan to include smartphones in their spend,
- 50% said they are likely to include tablets,
- 30%, said they are likely to include connected TV.
The Online Video advertising medium has come a long way. 64% of advertisers say that online video is an equally ormore effective medium than TV. The most important features are targeting (43% of responders) and reach (28%).
50% responders said they are buying their video inventory from networks others choose video or motion graphics production companies.
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