Thursday, June 14, 2012

How To Create A Perfect Pre-roll Ad That Is Not Skipped


By: ReelSEO

Pre-roll ads many times are too generic and completely fail to grab viewer’s attention. The add is skipped most of the time as soon as the skipping feature is enabled. Madagascar 3 chose a different path and is being called the best pre-roll available on YouTube. There’s a time frame of 5 seconds before skipping option is available and in that small amount of time Madagascar 3 animated video accomplished the following:

1. Addressed YouTube audience.
2. Asked a question and engaged.
3. 7 quick paced cuts were shown.

Less than 20 seconds later the audience is addressed with smart call-to-action and simple humor. This 90 second long ad actually ends before 30 seconds but they get their point and message across with this wonderful pre-roll and clever execution of it. And Madagascar 3D animated video pre roll gets shared.

Read the original story here.


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