By: Direct Marketing News
At the Mobile Marketing Association (MMA) Forum in New York City, Tom Wheeler, managing director at Core Capital Partners spoke about mobile video. Roughly 6 billion people are carrying mobile devices with them. Within the next 4 years mobile video will grow 78% a year. The challenge is the capacity to carry that traffic. Therefore processing power, network speed and acceptance have all to come to make it happen.
The video might be considered the “next new text”. The recent study shows that:
- 85% increase in consumer’s likelihood to purchase after watching a video.
- 60% of consumers would rather watch a video first before reading any text info.
Mobile is appealing to the marketers because it can target with precision. Mobile is social. It is a shift in how information has always been delivered
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