By: Marketing Charts
Data from the BrightRoll’s report – “US Video Advertising Report 2012” shows that video production and advertising budgets are continuing to increase in 2012. Video content can be successfully used to promote products at the very beginning of its sales cycle –the Request For Proposal (RFP) process.
When asked if they use video at their RFP process 106 respondents of the survey answered:
- One third of respondents said that 40-60% of their digital RFPs content include video content (up 9% from 2011).
- One third of respondents said that more than 60% of their digital RFPs include video content (up 4% from 2011).
- 7 out of 10 respondents identified that digital video production spending could get a more significant increase if clearer ROI metrics could be determined.
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