Online Video Industry Statistics Report of May 2012

By: comScore

Online Video Viewership Statistics of May, 2012

May 2012 Online Video Statistics Summary: 

• 84.5% of the U.S. Internet audience viewed online video.
• 180 million viewers, 36.6 billion videos viewed, 21.9 hours spent watching per viewer.
• The duration of the average online content video was 6.5 minutes, while average online video ad was 0.4 min.
• Video ads accounted for 21.6% of all videos viewed and 1.9% of all minutes spent viewing video online.
• Top 3 video ad networks based on video ad volume: Hulu, Google Sites, BrightRoll Video Network.
• Top 3 Youtube partner channels based on unique visitors: Vevo, Warner Music, Machinima.

Read the original press release here.

Read Online Video Industry Statistics Report of April 2012