YouTube is the second largest search engine after Google. When you upload your video to YouTube, in less than 24 hours your video will be indexed and show up under video search in Google. Before uploading your video, YouTube will ask you to describe it. Make sure you take time to fill the information out as it can help your video to be found and viewed.
4 Quick Tips How To Optimize Your YouTube Videos And Increase Traffic:
1. Title. When you upload your video on Youtube, make sure you add a compelling title and always list your most important keywords first.
2. Description. Describe what your video is about. Additionally, use that space to advertise your business, add your web address, social media links or call to action.
3. Annotations. Include annotations and transcript to help the hearing impaired or viewers without speakers to better understand the content. But most important, that text becomes searchable and will benefit your video SEO.
4. Keywords and category. List relevant keywords describing your video and select categories that it belongs to. Avoid keyword stuffing as your video can be penalized for it.
These quick tips will help your video to rank higher in YouTube search. But don’t forget to add video on your website. Research shows that websites that contain engaging material such as video are being ranked higher in Google search.
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