The online video world is exploding. According to comScore we 84.5% of U.S. Internet audience viewed online video in April 2012. Youtube states that we upload 60 hours of video every minute. Publishers that sell video traffic generate $20-$60 CPM and increasing compared to shrinking display-advertising rates.
Why is web video (including live, 2D or 3D animation, motion graphics and other) so attractive? According to Video Insider marketers can make the same amount of money from 1 million video views rather from 10 million article page views.
Despite video marketing success stories many business are hesitant about building a video business. The main reasons are:
1. Hiring a video director that will adhere to the goal of a company cost money.
2. Implementing video hosting platform also costs money.
3. Selling video ads is different than selling banners.
4. Getting to 10M views is not easy and more that just a great video production.
3 video marketing tips how to build traffic using video:
- Educate viewers to click on videos. Add video thumbnails into your articles, to educate viewers to click and choose to watch video, while they are reading. Second or third columns are a good place to post them to ensure longer stay on your web.
- Embed videos in every article. Work with you writers to make sure they post videos on every article. They can be from YouTube and 100% free.
- Replace YouTube videos with your own. Now when you build traffic to your site, you can replace YouTube videos with your own content and sell pre-rolls yourself.
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