By: Videyah! | Saturday, April 14 2012
Read Step 5 - Video Production Process
Read Step 6 - Research & Concept Development
Challenges with Video
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| Storage, bandwidth capacity, formats are some of the challenges online video faces. (Courtesy of Videyah! Art Team) |
The consumption of video is increasing in the consumer and business segments. But it faces challenges. Storage, delay and bandwidth capacity can negatively affect video quality and customer experience. Diversity in formats, resolution, aspect ratios and network connection speed can lead to constrains of further video adaptation. Quality, cost and ease of use will determine the higher adaptation of video. However YouTube, the second largest search engine, offers great hosting solutions for public communications with clients or customers.
Regarding challenges with ad formats, IAB released a new set of standards
for video this week, including skippable ads. This creates a challenge for creators to make ads interesting enough so that viewers don't skip them after 3s.
Continue Learning:
Read Step 5 - Video Production Process
Read Step 6 - Research & Concept Development
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