Shared by: Videyah! (Original by Curt Keller) | Monday, April 16th 2012
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| Video in email campaigns can improve engagement levels by 7 times |
Majority of
marketers are well aware of the ability of video to drive customer engagement
as a part of their newsletters. A study conducted by Flimp agency only
confirms, that incorporating video in an email can propel to an engagement
level 7 times greater than just plain text and graphics.
If you are using
email or newsletter campaigns it's vital to exploit all benefits of video email
while avoiding the hazards.
Here are 5 ways to
make your video email campaign perfect:
1. Condense
your content to 90 seconds at most. Make it easily comprehensible piece. Position it prominently at the
beginning, so that the customer may act before clicking away.
2. Specify your
format and embed the proper smart tag, which will ensure your video will
play properly and readily on most mobile or desktop device out there. If you
are using email template from leading service providers, you will not have to
worry about this.
3. Choose a
professional video developer to create an ad, which would present your
brand in the best perspective and would be delegated by experts possessing professional
level equipment, knowledge and skills.
4. Produce videos in HD if
possible, but ensure there's an option to view standard resolution version to
preserve bandwidth.
5. Create an
effective script that has a clearly defined beginning, middle, and end,
ensuring it's presented in the proper order.
Read the original article about video email marketing.
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