By Videyah! | Friday, April 13 2012
Benefits of Video
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| Here is a picture from our marketing video that compares stock market to a roller-coster. (Courtesy of Videyah! Art Team) |
Video is suited for many forms of presentations to inform and instruct customers about your product’s features and benefits. Audio and visual presentations can accelerate learning by 78% and increase comprehension.
Promotional videos are the most popular type of video that businesses produce. The combination of text, audio, music, charts, diagrams and color bring presentations to life in ways that are unattainable through other mediums. Video quickly explains your products, shows benefits and persuades.
Promotional videos are the most popular type of video that businesses produce. The combination of text, audio, music, charts, diagrams and color bring presentations to life in ways that are unattainable through other mediums. Video quickly explains your products, shows benefits and persuades.
People need to visualize your ideas to bring clarity, interest and credibility to them. Therefore, you must visually tell your story and motivate viewers to take action. Rich content and entertaining stories give consumers editorial reasons to return more frequently to your website or blog.
Here are 11 reasons why you should add video:
Higher Return On Investment potential. Early video adopters found out that video is very cost effective since increased sales outweigh the production cost and bring higher ROI. Businesses hesitate to add video to their marketing mix due to a high video production cost, which remains an obstacle to greater video adaptation. Animated video can be a solution to that since it doesn’t require live action video shooting, extensive equipment and onscreen talent.
Improve SEO ranking. Google, Yahoo, MSN, AOL Search Engines give priority listings to websites that host video content. Research shows that webpages with engagement objects such as video, enhance the user experience and therefore rank higher in search results. Uploading Online Video to the second largest search engine – Youtube, and linking back to your website will add even more weight to your Google search results. Videos in universal search results have a 41% higher click through rates than plain text. (source: ReelSEO)
Read about other 9 reasons from our earlier post.
Continue Learning:
Read Step 2 - Why produce a Video?
Read Step 4 - Challenges with Video
Read Step 5 - Video Production Process
Here are 11 reasons why you should add video:
Higher Return On Investment potential. Early video adopters found out that video is very cost effective since increased sales outweigh the production cost and bring higher ROI. Businesses hesitate to add video to their marketing mix due to a high video production cost, which remains an obstacle to greater video adaptation. Animated video can be a solution to that since it doesn’t require live action video shooting, extensive equipment and onscreen talent.
Improve SEO ranking. Google, Yahoo, MSN, AOL Search Engines give priority listings to websites that host video content. Research shows that webpages with engagement objects such as video, enhance the user experience and therefore rank higher in search results. Uploading Online Video to the second largest search engine – Youtube, and linking back to your website will add even more weight to your Google search results. Videos in universal search results have a 41% higher click through rates than plain text. (source: ReelSEO)
Read about other 9 reasons from our earlier post.
Continue Learning:
Read Step 2 - Why produce a Video?
 |
Read Step 4 - Challenges with Video
Read Step 5 - Video Production Process
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