By: Videyah! | Thursday, May 3 2012
What is Motion Graphics Video?
Motion Graphics video production process starts with gathering video assets and checking their quality. Logos, product pictures and video clips are the usual visual assets that businesses want to incorporate into their videos. If you don’t have your own video assets, that’s not a problem - extensive image and video footage libraries usually have a wide range of commercial-quality images and HD video clips that can fit any project.
2D Animation Makes Your Video More Interesting
Animations are created by recording a series of still images such as drawings, objects or people in various positions of movement. When played as one continuous image the still images create an illusion of a movement. 2D animation, motion graphics and illustrations help visually execute your script and make it more interesting. Expertise in composition and color matching combined with technical skills such as camera positioning, lighting intensity, 3D layering, motion tracking and the latest advertising techniques are needed to produce a project that will grab attention, captivate and make your products look alluring.
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| Tell your story with 2D Animation |
3D Animation Brings Products To Life
The most common type of animation for a long time was two-dimensional (2D animation) but technological advances in digital media have allowed animators to utilize tree-dimensional (3D animation) computer generated animation. These new technologies reduced production time and cost, making animation more common in multiple advertising mediums such as TV, Internet and mobile. The use of animation in commercials and web video is continuing to increase. Marketing professionals have recognized animation as a creative advertising tool for the number of advantages it has to offer.
3D modeled and manipulated animation adds depth and offers multiple perspectives just like in real life. Techniques such as 3D modeling, mapping, texturing, rigging and skinning will bring your products to life and help you persuade.
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| 3D Animation offers multiple perspectives just like in real life. |
Visual Effects Captivates Audience
Advanced lighting, segment zooms, fly though text and multiple camera angles will make your project interesting and captivate your audience. Visual effects increase video appeal, preference and likelihood to watch again. A recent visual effects study shows that inclusion of visual effects increased purchase intent of the test group by 8%.
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| Visual effects can increase the appeal and views of video content and improve return on your advertising investment. |
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