By: MediaPost | Wednesday, May 2 2012
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| Global mobile ads grew 4000% last year. |
The demand for mobile video ads is growing faster than previously anticipated. Mr.Tod Sacerdoti, CEO of BrightRoll is making a bold prediction, that mobile video ad market is going to surpass the online video ad market later this year.
The global mobile ad requests that BrigtRoll handles has grown 4000% in the last year and web requests are still rising too, at about 645% year over year.
Mr.Sacerdoti also points out, that one of the benefits of mobile video ads are mostly that they are brand safe from the get-go, and are presented in popular apps like Angry Birds, Draw Something, and Pandora.
It's expected the steady growth in mobile video ads will spread far beyond the premium big name publishers.
Read the original story here.
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