Online videos can be ranked higher in search engines if businesses add meta data description to it. Additionally, closed captioning or transcripts of videos can further boost video SEO, which leads to more views.
“Video content is weighted much higher than text content by the major Web search engines – a fact that is a reflection of the growing interest in rich media on the Web. This means that not only are SEO-friendly Web video pages much more likely to be found if they have transcripts, they are much more likely to appear on the first page of a Web search result. This is a reality that is critical to monetizing content online.” – Ramp said in a white paper on compliance with the 21st Century Communications and Visibility Act.
After you spent additional time adding transcripts to your videos, how would you know that it is working? Check your Youtube analytics. Especially keywords list that drove video traffic. You will be surprised to find the words that were mentioned only in your video transcript. There you will be able to calculate % increase in video views that were driven by adding transcript to your video.
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