Online Video Adoption Among Marketers Is Increasing (Survey)

By: Marketing Profs

According to the Association of National Advertisers (ANA) 2012 Digital and Media survey that surveyed 224 clients in April, online video is continuing to grow.

• Online video has registeres the sharpest increase of all media platforms as 80% use it in 2012 compared to 64% in 2011. 95% of large corporations, that earn $10 billion annually, claim to use video.
• Use of social media platforms has remained flat and up slightly from 89% in 2011 to 90% in 2012. The most popular social platforms among surveyed: Facebook (96%), Twitter (89%), Linkedin (49%), Pinterest (33%).
• Mobile marketing is also holding steady from 74% in 2011 to 75% in 2012.  70% of marketers use branded mobile apps, 67% QR codes, 53% - text ads, 41% non video ads, 25% Video ads.

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