Lee Odden in his latest book “Optimize” talks about the future of online video marketing. He says that customers come in at different levels and companies need to optimize content so they capture customers’ attention. It doesn’t take a Hollywood budget to create a meaningful video. It takes knowledge of who your audience is.
It is vital to create great content video and optimize it for search so that it is found. It wouldn’t be smart to ignore the value of search if the company is doping PPC or social media. Therefore the boundaries between SEO vs advertising, PR vs marketing are disappearing.
Segmentation of customers into groups of how they discover, consume and act on information is important, so that companies can create an approach that is meaningful for their customers and engage them.
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