By: Imedia Connection
Extensive research and case study numbers prove that online video is currently the most effective online medium. Investing in a video campaign is a big step and careful strategy is needed to ensure your assets and time is wisely spent.
Here are 5 recommendations for your next web video project:
1. Make sure to make the most of your video shoot, bringing a few extra cameras along to come up with additional content that could become your potential arsenal of footage for various needs and different audiences.
2. Create episodic material and ensure your video story hooks the audience fast. Your brand should provide a reason for the consumer to stay engaged within the very beginning seconds of your video.
3. Maintain diverse format and don't be afraid to break from standard norms to stand out and bring more attention to your product line.
4. Frequently cap your material and make it the most positive experience to your viewers so they remain receptive to your creations in the future.
5. Spread the word as much as possible and push your created content across various platforms, formats and devices and provide the opportunity for your audience to interact with it.
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