By: iMediaconnecion
Marketing industry is successfully using web videos through various stages of customer lifecycle impacting acquisition, retention, satisfaction and growth:
1. On site video helps attract new customers through organic SEO that favors video. Therefore, on-site product videos can bring better quality traffic.
2. Clever use of web video is a powerful tool of effective targeting. Companies produce targeted product videos for different segments – high purchase intent, returning and other.
3. Leading brands use personalized video to deliver sufficient engaging experience, which results in higher loyalty and repurchase intent.
4. Companies use personalized video to support and further expand their customer care initiatives, thus reducing call traffic, time and cost dedicated to such calls in their support centers.
Web video is at the top of the list as the most efficient form of media known to best interact with prospects or customers.
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