Case-Study videos play a critical role in today’s business success. With attention spans decreasing, how do you make a crowd pleaser video that gets results?
Here are 5 tips from veterans of the Cannes Lions Festival of Creativity:
Tip 1 – Keep it short. Use the elevator pitch model – no more than 30 sec of film where you present your case clearly. That’s all you need for someone to decide whether you are a fit or not.
Tip 2 – Be creative. A case study video is a creative production. Make sure you are original, attractive, clear and not boring.
Tip 3 – Stick to the story. Don’t boast, don’y make judgements if you were brilliant or not. Focus on the service, illustrate it well and save the vaunting for your fans.
Tip 4 – Make the package artful. Let creativity shine through all components of your video – logo, creative, design, web.
Tip 5 – Differentiate yourself. Your service is the most important selling-point but remember to stand our, be original and differentiate yourself.
Read the original story here.
No comments:
Post a Comment