Video Production, Where To Start?

Many companies have limited budgets for video content marketing. There are many types of videos that companies can produce – business videos, sales videos, marketing videos, 2D or 3D animated videos. Where does one start if he/she can only produce one video?

Problem/ Solution videos are probably the most effective videos and are a good starting point. The Problem/Solution video production (script writing) formula is pretty simple:

1. Introduce the problem. Open with a problem statement, capture viewers’ attention, especially if that problem happens to them all the time.
2. Show your product/service and how it solves the problem. Show how your product/service solves the problem and benefits. Research shows that the benefits statement is more effective than talking about your product’s features.
3. Call to action. End your video with a well-defined call to action showing where prospects can purchase your product/service.