The global leader in measurement and information, Nielsen, released their online video viewing numbers for May 2012. Here is the summary:
- 163 million unique U.S. video viewers
- 26 billion streamed videos
- 5.8 hours on average watching online video
- YouTube - the top online video destination, with more than 4 out of 5 viewers streaming videos from their site.
Here is the detailed online video viewing report:
| Overall Online Video Usage (U.S.) | |
May 2012
| |
| Unique Viewers | 163,478,000 |
| Total Streams | 26,167,111,000 |
| Streams per Viewer | 160.1 |
| Source: Nielsen | |
| Top Online Video Destinations by Unique Viewers | |
Video Brand
|
Unique Viewers
|
| YouTube | 136,075,000 |
| Yahoo! | 45,336,000 |
| VEVO | 42,025,000 |
| AOL Media Network | 25,568,000 |
| MSN/WindowsLive/Bing | 24,345,000 |
| 23,159,000 | |
| The CollegeHumor Network | 22,892,000 |
| Hulu | 15,480,000 |
| Perform Group | 11,987,000 |
| ESPN Digital Network | 11,394,000 |
| Read as: During May 2012, 136 million unique U.S. viewers watched YouTube video content.Source: Nielsen | |
| Top Online Video Destinations by Total Streams | |
Video Brand
|
Total Streams
|
| YouTube | 16,535,027,000 |
| Hulu | 968,007,000 |
| VEVO | 727,354,000 |
| Yahoo! | 434,329.000 |
| AOL Media Network | 330,693,000 |
| Netflix | 300,824,000 |
| Dailymotion | 229,428,000 |
| ESPN Digital Network | 219,172,000 |
| MSN/WindowsLive/Bing | 205,403,000 |
| 120,535,000 | |
| Read as: During May 2012, over 16 billion videos were streamed on YouTube Source: Nielsen | |
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