The J.D. Power Residential Pay-to-View Study provides unique insights concerning attitudes, viewing preferences, behavior patterns among pay-to-view customers of the major home television and video service providers in the U.S. The study found that:
- 18% of customers use tablets for viewing paid content (up from 11% in 2011)
- 16% use wireless phones (up from 14% in 2011)
- Overall, 29% of video service customers watch paid content on handheld device
The consumers are becoming more comfortable to watch video on smaller screens. The convenience of the device and content availability made it easier for content providers to watch mobile video. Overall satisfaction with pay-to-view video providers averages 750 (on 1,000 point scale) up from 743.
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