Shared by: Videyah! (original by Christophor Rick) | Wednesday, April 18 2012
Auto Makers see value in personalized video ads
Personalized video
advertising technology has been pulling down some serious investor assets into
its further development and seems to be expanding.
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| Personalized Ad - Dealership name added based on viewers location. |
Auto makers, for
instance, are one of the first ones to take advantage of it and create more
personalized video advertising campaigns. Personalized video ads lets you
create dynamically changing ads and creative content based on real-time data,
which includes browser, device, location, etc. Location is about the most
important aspect in this case, if you were interested in auto ads and be
looking for more information and the dealer nearby.
 |
| General Product Ad. |
Automakers have
experienced how personalized video delivers uplifts in key metrics, including
brand awareness, purchase intent and also serving as a strong direct response
mechanism. Some numbers already available – 49% brand awareness uplift in the
UK for Alfa Romeo and a 21% increase in click through rate.
Read the Original Article here.
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