By: Videyah! | Tuesday, April 17 2012
Once you have defined the goals of your communication - promote, raise awareness or educate and identified your target audience, now you can tailor your message to them. Based on your project goal and research the video project concept is chosen. There are many concepts to choose from humor, demonstrations, dialogs, testimonials, problem solution, talking heads, characters, reasons why, news, emotions and others. The best concept is usually chosen to meet your project goals and communicate effectively.
Research and Concept Development - First Step To Successful Video Production
Once you have defined the goals of your communication - promote, raise awareness or educate and identified your target audience, now you can tailor your message to them. Based on your project goal and research the video project concept is chosen. There are many concepts to choose from humor, demonstrations, dialogs, testimonials, problem solution, talking heads, characters, reasons why, news, emotions and others. The best concept is usually chosen to meet your project goals and communicate effectively.
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Based on your goals and research the video concept is chosen.
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Web Video
What is it?The combination of color, text, charts and music brings presentations to life in a way that are unattainable through other mediums. People need to visualize your ideas to bring clarity, interest and credibility to them. 4 out of 5 prefer watching a video to reading. Therefore, you must visually tell your story and motivate them to take action.
Who should use Web Videos?Business that are interested to improve their website performance. Emarketer.com reports that business add video on their website to keep customers longer and enhance their experience with the brand. In web analytics terms it means: increase average visit time, improve conversion and reduce abandon rates.
Product Video
What is it?Product Videos can be successfully used to introduce newly launched or promote existing products. Companies create videos about their products to bring them to life, explain their features and benefits, and drive sales.
Who should use Product Video?Businesses that want to create excitement around their products. Product video is perfect to introduce a new product or promote the old ones. It helps companies increase awareness and improve conversion rates.
Marketing Video
What is it?Marketing video is also known as promotional video or sales video. It is used to communicate new promotions, deals or other marketing campaigns that the business is running at the time.
Who should use Marketing Video?Business use marketing, sales, promotional videos when they want to increase traffic to their website, receive more calls and boost store visits.
Business Video
What is it?Business video is also known as corporate video or company profile video. Businesses produce introductory business videos to introduce their company, history, brand awareness and showcase their products or services.
When should you use business video?Business add their introductory company profile video to their about page or business directories. Prospects watch the video to validate the business before buying their product or services. Business video helps speed up decision making process.
Animated Promotional Video
What is it? Animations are created by recording a series of still images such as drawings, objects or people in various positions of movement. When played as one continuous image the still images create an illusion of a movement. The most common type of animation for a long time was two-dimensional (2D animation) but technological advances in digital media have allowed animators to utilize tree-dimensional (3D animation) computer generated animation.
When should you use animated video?1. Launch of new product or services. It effectively explains new concepts to people who are new to them. Visualization influences consumer cognitive processing and persuades. 2. Close more deals. Research shows that animation works well for low involvement products when prospects don’t know much about the service or product. 3. Promotion of Hedonic products/services. Animation as a promotional strategy works better for hedonic products (pleasure/fun/excitement products) versus utilitarian (practical).
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