Video and Social Marketing Drive Content Marketing Growth

By: Videyah! | Wednesday, April 11 2012

State Of Content Marketing, 2012

Content marketing - star of Online Marketing efforts

According to a Outbrain State of content marketing 2012 report, content marketing continuous to be the rising star of the Online Marketing efforts. Band marketers and agency executives create digital content specifically for informational and /or entertainment value to consumers.

87% marketers say video is the most common form of content

•  87% of responders say that video is the most common form of content, followed by blog posts (67%), Articles (44%), Slideshows (44%), Other (22%).
• Social Media is the most popular channel marketers use to distribute their content.  96% of marketers utilize social media platforms to such as Twitter, Facebook, YouTube. 
•  Other popular traffic acquisition tactics include: Social Media (96%), Paid Search (78%), Display Advertising (76%), SEO (69%), Email Newsletters (48%), Syndication partnerships (36%), Content recommendation platforms (14%). 
•  How do marketers measure success of content marketing? Social media engagement/referrals (89%), view/downloads of content (76%), leads generated (53%), referral from search (51%), Direct Sales (33%).

Read the original article about content marketing.

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