By: Videonuze
With TV's advertising steadily declining, online video ads are maturing progressively, opening up a variety of opportunities for marketers.
These are 4 reasons why online video's demand should expand:
1. Less or no ad-skipping (excluding skippable ads). Majority of online streams offer fewer ads and consumers are much more likely to be more tolerant of them compared to TV and skipping them with DVRs.
2. Better control. The ability to skip past ads, and formats that allow viewers to proactively close them.
3. More efficient targeting, increased transparency and better insights of the audience who viewed the ads and how they reacted to it.
4. Creativity and viewer engagement. Advertising is finally allowed to move forward resulting in whole new era of creative thinking and consumer interaction.
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