Long or Short Form of Pre-roll Videos

By: MediaPost

Online video marketing is exploding and the advertisement industry should strategically rethink the use of both long and short pre-roll videos.  1 to 5 minute long video ads could go viral, but may not be the most efficient form of advertising, since they are way too long to hold one's attention and keep consumers fully engaged.  Short, bullet point oriented ads are undeniably more effective at holding person's focus on it.  Also there are lots of types of pre-roll units to select from depending on the strategy and the main goal of a campaign. Interactive pre-roll let's consumers to directly engage with the advertisement.  Read the full story here.