By: B2B
BtoB's NetMarketing Breakfast took
place in New York last week and video marketing was presented as the main topic
of the day. And the main message to the marketing world was to keep it simple,
funny and direct.
Cisco served as the immediate example
of the strategy supported at the gathering. Cisco has over 1800 videos on
YouTube. Their main focus remains to keep the marketing message simple, share
interesting stories and not worry about amateur quality. It seems to be working
just fine.
It's clear that nonprofessional nature of video ads, simplicity and
a healthy dose of humor improve video campaign's acceptance.
Here is an example from Cisco:
Read the original story here.
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