By: Emarketer | Wednesday, May 9 2012
Investing in TV ads along with video advertising is on the rise, as companies seek to expand reach and interact with customers on a broader scale. Possible synergy can appear complicated but marrying the two has benefits in terms of reach and consumer engagement.
- 49% of brand managers think that the most appropriate channel to align Online Video is TV.
- 62% of marketers think that online video is a direct compliment to TV.
- A study by YuMe and Nielsen uncovered that combined ad campaigns had a 14% increase in reaching the consumers.
Video advertising is growing steadily and marketers are analyzing trends and technologies, such as real time video and TV connected together.
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