By: iMedia Connection | Saturday, May 5 2012
There's a range of big retail companies, that are using video to demonstrate their specific products in action. Those companies include Bed Bath & Beyond, Dell, Spear and Lands' End. Video plays a huge role on today's commercial stage and helps consumers see products in action, and supports whole decision making experience.
According to Dells' global ecommerce marketing director Diane Bunton "people like to see products open and close. They get a feel for the size and weight of a product when they see someone actually using it. You can't get that from a white paper or a still shot"
Diane says "that video helps consumers to make a purchase decisions. In consumer electronics industry it usually takes 3 video views until a prospect makes a purchase decision."
Read the original story here.
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