Online Video Industry Statistics Report of April 2012

By: comScore

Video Ad delivery continues to soar to new heights

April 2012 Online Video Statistics: 

• 84.5% of the U.S. Internet audience viewed online video. 
• 181 million viewers, 37 billion videos viewed, 21.8 hours spent watching per viewer. 
• The duration of the average online content video was 6.4 minutes, while average online video ad was 0.4 min.
• Video ads accounted for 20.5% of all videos viewed and 1.6% of all minutes spent viewing video online. 
• Top 3 video ad networks based on video ad volume: Hulu, Google Sites, BrightRoll Video Network.
• Top 3 Youtube partner channels based on unique visitors: Vevo, Warner Music, Machinima.

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