Social sharing capabilities made video the fastest growing ad format
online, as viewers promote videos they liked to their network of connections.
In Q1 of this year, English speaking audiences watched 1.3 billion of
social video ads, according to data released by social video measurement firm,
Visible Measures. It is a 78% rise over Q4 2011 and 72% over Q1 2011. This
indicates the rise of the social video ad viewership.
One of the major triggers is Super Bowl as many viewers turn on their
TVs to watch them and spread the word about the ones they enjoyed.
Based on the industry, the most social video views gathered:
- Automotive,
- Community & Activism
- Apparel & Accessories
- Food
- Beverages
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