Beginner’s Guide to Mobile Video Advertising

By: Videyah! | Wednesday, March 28 2012

Media consumption is shifting towards mobile

Mobile video ads offer 87% completion rates

Mobile is no longer a niche medium.  It is estimated that the U.S mobile video audience has reached 50 millions. JP Morgan predicts that over 100 million tablets will be purchased worldwide in 2012. While witnessing media consumption shift, advertisers need to stay focused on this new progressive niche to ensure they get the most of their mobile video campaigns. Here are a few main pointers:

1. Mobile video ads are more engaging with 87% average completion rates they outperform the online medium. 


2. Not all mobile ads are equal. The differences between in-stream, interactive pre-roll, in-banner, tap-to video must be understood to achieve better results.

3. Context is extremely important. Consumers are more immersed in ads that are contextually relevant to the content they are about to watch.

4. Mobile video isn't influenced by prime time hours and could be watched throughout the day, considering around the clock usage of mobile devices.

5. Mobile allows targeting specific audiences.  It contributes to encouraging the consumer to continue interacting with the advertised brand.

6. Assorted speeds, streaming protocols and wide variety of devices used should be taken into consideration when starting mobile video campaigns.

It is vital to understand the uniqueness and quality of mobile, which would help advertisers to fully explore and take advantage of this progressive transformative medium.

Read the original article about Mobile Video Advertising.